Netflix has a breadth of reality TV shows that don’t make you feel guilty about binging them, because of the real humans that you can relate to. They’re not the type of characters to throw a glass of wine in someone’s face, they’re more REAL-atble. So we wanted to promote this realness by casting in a way that’s as real as it gets—making it easy for all types of real people to virtually audition for their favorite shows.

Within 24 hours, we broke a Guinness World Record for having 5,600 submissions, the most online submissions in the first 30 hours. Netflixreality.com had 2.9 million views, reaching over 198 million views on our social assets.

Social:
We created 21 scripts for the celebrity talent, such as Queer Eye’s Fab Five, to share on their social accounts as a rally cry for real fans to submit a video.