Keurig needed savvy stylists to know that the new K-Supreme brewer’s technology has superior flavor and aroma. So we created a campaign that (visualized and vocalized) just how elevated coffee from the K-Supreme brewer is. We virtually shot 18 commercials in just 2 days, where the talented Comedian James Corden and his musical, comedic, band leader— Reggie Watts— used our scripts and some improv for sketch-like OLVS and TV spots.

What better way to take gift-giving to the next level than by gifting your loved ones something you can enjoy too? That’s why we had James break the third wall and confess how his mother-in-law’s Keurig brewer was really the perfect gift for him too.

Since this new brewer has Keurig’s most advance technology yet, we were tasked with creating a demo. And we didn’t want to just make any demo, it had to be as elevated as the brewer. So we had Reggie Watts use his unique beats and vocals as a next-level part of the demo while James explained the technology.

One of the unique features of this new brewer was the hot and strong button, so we had James symbolize hot and strong as a Fabio-like character with his blonde wig blowing in the wind.

The coffee from the K-Supreme brewer is so elevated, it makes you want to dance. That’s why we had James do a funky dance move, that was inspired by his delicious sip, for this 6 second OLV.