Keurig needed coffee lovers to know that the new K-Supreme brewer’s technology has superior flavor and aroma. So we created a campaign that (visualized and vocalized) just how elevated coffee from the K-Supreme brewer is. We virtually shot 18 commercials in just 2 days, where the talented comedian James Corden and his band leader— Reggie Watts— used our scripts and some improv for sketch-like online videos and broadcast spots. Here are a few of those spots.

Since this new brewer has Keurig’s most advance technology yet, we were tasked with creating a demo. And we didn’t want to just make any boring CGI demo, it had to be as elevated as the brewer. So we had Reggie Watts use his unique beats and vocals while James explained the technology.

One of the unique features of this new brewer was the hot and strong button, so we had James symbolize hot and strong as a Fabio-like character with his blonde wig blowing in the wind.

Want to take gift-giving to the next level? Gift your loved ones something you can enjoy too. That’s why we had James break the third wall and confess how his mother-in-law’s Keurig brewer was really the perfect gift for him.

Agency: Havas New York
CD: Naz Kim and Tommy Tronosco AD: Gaeun Oh